Sunday, May 31, 2009

Funny People Viral Marketing

The Apatow machine begins its marketing for the upcoming Funny People with a website and these clips of the Mark Taylor Jackson (i.e. Jason Schwartzman's character in Funny People) starring vehicle Yo, Teach! The show, complete with its laugh track, pays homage to NBC's memorable Saturday morning high school sitcoms (Saved by the Bell, Hangtime, California Dreams).

The first clip is a behind the scenes look at the series, complete with Schwartzman waxing rhapsodically about the series.

The second clip, a poignant moment in class -

Well done, Mr. Apatow.

(Hat Tip: Paste Magazine)

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