Sonic Youth takeover Origami Records?

I just came across this press release about Sonic Youth taking over the Eastside's burgeoning record destination, Origami Records (scratch the "Eastside" part, no need for me to entangle myself in the great Eastside debate of 2009).  Anyway, here is the press release in its entirety:

Sonic Youth to Takeover Origami Vinyl on Tuesday, June 9th

In celebration of their new album on Matador Records, The Eternal, Sonic Youth will take over our little record shop. For one day only, on June 9th, Origami Vinyl will become Sonic Youth's House of Shifting Plates and Ridiculous Juice, as dubbed by the band itself. Our wall of featured albums will display selections hand-picked by Thurston, Kim, Lee, Steve and Mark - ranging from Okkyung Lee to John Lennon - as well as a wide range of Sonic Youth and Sonic Youth related releases. The band has also invited their friends Pocahaunted and Shiloe to play sets at the store. Deathbomb Arc, a local label in Los Angeles that has released some Thurston Moore stuff on vinyl, gave us the following very limited edition goodies to sell in-store:

Gang Wizard / Algebrassiere
split 12"
originally co-released between Deathbomb Arc & Ecstatic Peace
Test pressings packaged in exclusive handmade art by Melissa
Kinsman.
From 5:30 till 6:30 on June 9th, Melissa will be in-store to
personalize the art on these for the lucky buyers.
limited: 2 copies / $25

Thurston Moore / Men Who Can't Love
split 12"
originally released as a part of the Thrash Sabbatical box set by
Deathbomb Arc
Overrun of this record from the box set has been hiding at DBA HQ for
some time.
Now repackaged in exclusive handmade art by Josh Taylor.
limited: 13 copies / $15

Origami has also teamed up with local artist, Seizer, to create a special limited edition silkscreen print of the art below. The art poster will be limited to 50 copies, hand numbered and signed, available for pre-order the day of the event.

As if that weren't enough, Two Boots Pizza will create a special "Eternal" pie that resembles the album's artwork. Free slices of this pie will be given away during the event at Origami. Phil, owner of Two Boots and long-time friend of the band, is excited to be a part of the band's new release.

The details of the event are:
Sonic Youth's House of Shifting Plates and Ridiculous Juice
Tuesday, June 9th from 5.30pm - 9pm
with live performances by Pocahaunted and Shiloe
Limited edition goodies provided by Deathbomb Arc and Not Not Fun
Free "Eternal" Pizza slices provided by Two Boots
+ other SPECIAL surprises
1816 W. Sunset Blvd, Echo Park, Ca 90026
213.413.3030
www.origamiorigami.com

I have to hand it to the writer behind this thing.  I walked away with the feeling that Sonic Youth would actually be at this "takeover."  It was only by taking a closer look that I realized Sonic Youth isn't actually going to be at Origami.  Only their curated records and a few friendly bands.  Well done, Origami.  Big Brother would be proud.